Games and gamification in market research : increasing consumer engagement in research for business success

Bibliographic Details
Main Author: Adamou, Betty
Format: Book
Published: Great Britain : Kogan Page Limited , 2019
Subjects:

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658.830285 ADA
Accession Item Category Format Status Notes
00371535 RUJUKAN BUKU AVAILABLE