APA (7th ed.) Citation

Roman, E. (2011). Voice of the customer marketing: A revolutionary five-step process to create customers who care, spend and stay. McGraw Hill.

Chicago Style (17th ed.) Citation

Roman, Ernan. Voice of the Customer Marketing: A Revolutionary Five-step Process to Create Customers Who Care, Spend and Stay. New York: McGraw Hill, 2011.

MLA (9th ed.) Citation

Roman, Ernan. Voice of the Customer Marketing: A Revolutionary Five-step Process to Create Customers Who Care, Spend and Stay. McGraw Hill, 2011.