Eating the big fish : how challenger brands can compete against brand leaders
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey :
John Wiley & Sons, Inc. ,
2009
|
| Edition: | 2nd ed |
| Subjects: |
PERPUSTAKAAN KOMUNITI PETALING JAYA
| Call Number: |
658.827 MOR |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 00227299 | PINJAMAN | BUKU | AVAILABLE |