Why killer products don't sell : how to run your company to a new set of rules

Bibliographic Details
Main Author: Gotts, Ian
Other Authors: Rowsell, Dominic
Format: Book
Published: Chichester : Capstone Publishing Limited , 2008
Subjects:

MARC

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020 |a 9781906465261 
090 0 0 |a 658.81   |b GOT 
100 1 |a Gotts, Ian 
245 1 0 |a Why killer products don't sell :   |b how to run your company to a new set of rules   |c Ian Gotts & Dominic Rowsell 
260 |a Chichester :   |b Capstone Publishing Limited ,   |c 2008 
300 |a 165p. ;   |c 24cm. 
650 0 0 |a Brand name products   |x Management 
650 0 0 |a Consumer behavior 
650 0 0 |a Sales management 
700 1 |a Rowsell, Dominic 
999 |a 00224143   |b BUKU   |c RUJUKAN   |e PERPUSTAKAAN KOMUNITI PETALING JAYA