APA (7th ed.) Citation

Kotler, N. G. (2008). Museum marketing and strategy: Desining missions, building audiences, generating revenue & resources. Jossey-Bass.

Chicago Style (17th ed.) Citation

Kotler, Neil G. Museum Marketing and Strategy: Desining Missions, Building Audiences, Generating Revenue & Resources. San Francisco: Jossey-Bass, 2008.

MLA (9th ed.) Citation

Kotler, Neil G. Museum Marketing and Strategy: Desining Missions, Building Audiences, Generating Revenue & Resources. Jossey-Bass, 2008.