Museum marketing and strategy : desining missions, building audiences, generating revenue & resources

Bibliographic Details
Main Author: Kotler, Neil G.
Format: Book
Published: San Francisco : Jossey-Bass , 2008
Series:2nd edition
Subjects:

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 069.0684 KOT
Accession Item Category Format Status Notes
00227992 RUJUKAN BUKU AVAILABLE