Beating low cost competition : how premium brands can respond to cut-price rivals

Bibliographic Details
Main Author: Ryans, Adrian
Format: Book
Published: England : John Wiley & Sons Ltd. , 2008
Subjects:

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658 827 RYA
Accession Item Category Format Status Notes
00224473 RUJUKAN BUKU AVAILABLE