Managing customers as investments : the strategic value of customers in the long run

Bibliographic Details
Main Author: Gupta, Sunil
Other Authors: Lehman, Donald R.
Format: Book
Published: Upper Saddle River, NJ : Pearson Education, Inc. , 2005
Subjects:

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658.8101 GUP
Accession Item Category Format Status Notes
00188677 PINJAMAN BUKU AVAILABLE