How brands become icons : the principles of cultural branding

Bibliographic Details
Main Author: Holt, Douglas B
Format: Book
Published: Massachusetts : Harvard Business School Publishing , 2003
Subjects:

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658 827 HOL
Accession Item Category Format Status Notes
00181911 PINJAMAN BUKU AVAILABLE