Mass affluence : seven new rules of marketing to today's consumer

Mass affluence : seven new rules of marketing to today's consumer

Bibliographic Details
Main Author: Nunes, Paul
Other Authors: Johnson, Brian
Format: Book
Published: Boston : Harvard Business School Press , 2004
Subjects:
Affluent consumers > United States
Consumer behavior
Consumer satisfaction > United States
Consumers > United States
Marketing > United States
Product management > United States

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658 8 NUN
Accession Item Category Format Status Notes
00180986 PINJAMAN BUKU AVAILABLE

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