Marketing as strategy : understanding the CEO's agenda for driving frowth and innovation

Bibliographic Details
Main Author: Kumar, Nirmalya
Format: Book
Published: Massachusetts : harvard Business School Publishing , 2004
Subjects:

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658.802 KUM
Accession Item Category Format Status Notes
00175909 PINJAMAN BUKU AVAILABLE