Brand portfolio strategy : creating relevance.differentiation, energy, leverage and clarity

Brand portfolio strategy : creating relevance.differentiation, energy, leverage and clarity

Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Published: New York : Free Press , 2004
Subjects:
Brand name products > Management
Brand name products > Marketing
Brand name products > Planning
Brand name product > Valuation > Management

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658 827 AAK
Accession Item Category Format Status Notes
00178965 PINJAMAN BUKU AVAILABLE

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