APA (7th ed.) Citation

Newell, F. (2003). Why CRM doesn't work: How to win by letting customers manage the relationship. Kogan Page Ltd..

Chicago Style (17th ed.) Citation

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. London: Kogan Page Ltd., 2003.

MLA (9th ed.) Citation

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Kogan Page Ltd., 2003.