Lateral marketing : new techniques for finding breakthrough ideas

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: De Bes, Fernando Trias
Format: Book
Published: New Jersey : John Wiley & Sons, Inc , 2003
Subjects:

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658 8 KOT
Accession Item Category Format Status Notes
00164944 PINJAMAN BUKU AVAILABLE