Advertising and promotion : an integrated marketing communications perspective
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston :
McGraw-Hill/Irvin Co. Inc. ,
2001
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| Edition: | 5th ed. |
| Subjects: |
PERPUSTAKAAN KOMUNITI PETALING JAYA
| Call Number: |
659 1 BEL |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 00142208 | RUJUKAN | BUKU | AVAILABLE |