Total relationship marketing : from the 4Ps traditional marketing management to the 30Rs of the new marketing paradigm
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Oxford :
Butterworth-Heinemann Ltd. ,
1999
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| Subjects: |
PERPUSTAKAAN KOMUNITI PETALING JAYA
| Call Number: |
658.812 GUM |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 087351 | PINJAMAN | BUKU | AVAILABLE |