Managing brand equity : Capitalizing on the value of a brand name

Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Published: New York : The Free Press , 1991
Subjects:

PERPUSTAKAAN KOMUNITI PETALING JAYA

Holdings details from PERPUSTAKAAN KOMUNITI PETALING JAYA
Call Number: 658.827 AAK
Accession Item Category Format Status Notes
024967 PINJAMAN BUKU CIRCULATED
Item Due: 28/03/2025 Click here to Reserve