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  1. 1
    The secrets of word-of mouth marketing : how to trigger expontential sales through runaway word of mouth

    The secrets of word-of mouth marketing : how to trigger expontential sales through runaway word of mouth by Silver, George

    Published 2000
  2. 2
    Unleashing the ideavirus

    Unleashing the ideavirus by Godin, Seth

    Published 2001
  3. 3
    Anatomy of buzz : creating word-of-mouth-marketing

    Anatomy of buzz : creating word-of-mouth-marketing by Rosen, Emanuel

    Published 2001
  4. 4
    World wide rave : creating triggers that get millions of people to spread your ideas and share your stories

    World wide rave : creating triggers that get millions of people to spread your ideas and share your stories by Scott, David Meerman

    Published 2009