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  1. 1

    The Service focus : developing winning,game plans for service companies by Shaw, John C

    Published 1990
  2. 2

    How to sell a servise : Guidelines for effective selling in a service business by McDonald, Malcolm H.B

    Published 1993
  3. 3

    Design and management of service processes : keeping customers for life by Ramaswamy, Rohit

    Published 1996
  4. 4

    Service marketing by Rust, Roland T

    Published 1996
  5. 5

    Cashing in make more money,get a promotion,love your job by Tschohl, John

    Published 1995
  6. 6

    How to sell a service : Guidelines for effective selling in a service business by McDonald, Malcolm HB

    Published 1988
  7. 7

    Service operation management by Murdick, Robert G

    Published 1990
  8. 8

    The invisible touch : the four keys to modern marketing by Beckwitch, Harry

    Published 2000
  9. 9

    Principles of services marketing by Palmer, Adrian

    Published 1998
  10. 10

    The quest for quality in services by Rosander, A.C

    Published 1989
  11. 11

    Managing for quality in the service sector

    Published 1991
  12. 12

    Service management and operations

    Published 2000
  13. 13

    Empowerment : HR strategies for service excellence by Lashley, Conrad

    Published 2001
  14. 14

    Service America in the new economy by Albrecht, Karl

    Published 2001
  15. 15

    The eight suns of Asian services : practising outstanding customer services in Asia by Freemantle, David

    Published 2003
  16. 16

    Marketing your services : for people who hate to sell by Crandall, Rick

    Published 2002
  17. 17

    Innovation in the service economy : the new wealth of nations by Gallouj, Faiz

    Published 2002
  18. 18

    The Growth of service industries : the paradox of exploding costs and persistent demand

    Published 2000
  19. 19

    Productivity, innovation and knowledge in services : new economic and socio-economic approaches

    Published 2002
  20. 20

    Marketing your services by Withers, Jean

    Published 2003