rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: BUYER PERSONAS
    sub title: GAIN DEEP INSIGHT INTO YOUR CUSTOMER'S BUYING DECISIONS AND WIN MORE BUSINESS
  name:
    name part: Kraus, Jim
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Revella, Adele
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nju
    date issued: 2024
    edition: REVISED AND EXPANDED
    issuance: monographic
  language:
    language term: ng
  physical description:
    form: print
    extent: viii, 224 pages ; 24 cm.
  target audience: adult
  note: JIM KRAUS AND ADELE REVELLA
  note: Includes index
  subject:
    topic: Customer behavior
  subject:
    topic: Marketing gestion
  subject:
    topic: Marketing management
  identifier: 9781394236336
  record info:
    record content source: MBPJ
    record creation date: 250319
    record change date: 20251027123438.0
    record identifier: 0000324065
    language of cataloging:
      language term: eng