PRINCIPLES OF INTEGRATED MARKETING COMMUNICATIONS A MALAYSIA CASEBOOK
| Main Authors: | Hasrina Mustafa (Author), Shuhaida Md Noor (Author), Siti Aishah Chu Abdullah (Author) |
|---|---|
| Format: | Book |
| Published: |
Pulau Pinang, Malaysia :
Penerbit Universiti Sains Malaysia
2022
|
| Subjects: |
Similar Items
Integrated marketing communication
by: Pickton, David
Published: (2005)
by: Pickton, David
Published: (2005)
Integrated marketing communications
by: Linton, Ian
Published: (1995)
by: Linton, Ian
Published: (1995)
Marketing communication : principles and and practice
by: Varey, Richard J.
Published: (2002)
by: Varey, Richard J.
Published: (2002)
The handbook of strategic public relations and integrated marketing communications
Published: (2012)
Published: (2012)
Marketing communications : a European perspective
by: Pelsmacker, Patrick De
Published: (2004)
by: Pelsmacker, Patrick De
Published: (2004)
International marketing communications
by: Griffin, Tom
Published: (1994)
by: Griffin, Tom
Published: (1994)
Integrated advertising, promotion, & marketing communications : Kenneth E.Clow, Donald Baack
by: Clow, Kenneth E.
Published: (2007)
by: Clow, Kenneth E.
Published: (2007)
The Handbook of Strategic Public Relations & Integrated Communications
Published: (1997)
Published: (1997)
Principles of marketing
by: Kotler, Philip
Published: (1989)
by: Kotler, Philip
Published: (1989)
Principles of marketing
by: Kotler, Philip
Published: (2012)
by: Kotler, Philip
Published: (2012)
Principles of marketing
by: Kotler, Philip
Published: (1994)
by: Kotler, Philip
Published: (1994)
Clueless in marketing communications
by: Lwin, May
Published: (2003)
by: Lwin, May
Published: (2003)
The Asian marketing casebook
by: Capon, Noel
Published: (1999)
by: Capon, Noel
Published: (1999)
Principles of marketing : a global perspective
Published: (2007)
Published: (2007)
Total integrated marketing : breaking the bounds of the function
by: Hulbert, James M.
Published: (2003)
by: Hulbert, James M.
Published: (2003)
Capon's marketing principles
by: Capon, Noel
Published: (2015)
by: Capon, Noel
Published: (2015)
Foundations of marketing communications : a European perspective
by: De Pelsmacker, Patrick
Published: (2005)
by: De Pelsmacker, Patrick
Published: (2005)
Essentials marketing communications
by: Blythe, Jim
Published: (2006)
by: Blythe, Jim
Published: (2006)
Mind to mind marketing : communicating with 21st-century customers
by: Alder, Harry
Published: (2001)
by: Alder, Harry
Published: (2001)
Value-added public relations : The secret weapon of integrated marketing
by: Harris, Thomas L.
Published: (2000)
by: Harris, Thomas L.
Published: (2000)
Mobile marketing : the message revolution
by: Haig, Matt
Published: (2002)
by: Haig, Matt
Published: (2002)
Beyond buzz : the next generation of word-of-mouth marketing
by: Kelly, Lois 1955-
Published: (2007)
by: Kelly, Lois 1955-
Published: (2007)
Advertising, promotion and supplemental aspects of integrated marketing communications
by: Shimp, Terence A.
Published: (2003)
by: Shimp, Terence A.
Published: (2003)
Principles of internet marketing
by: Hanson, Ward
Published: (2000)
by: Hanson, Ward
Published: (2000)
Marketing research an integrated approach
by: Wilson, Alan
Published: (2006)
by: Wilson, Alan
Published: (2006)
Principles of marketing an Asian perspective
Published: (2005)
Published: (2005)
Integrated Business To Business Marketing : The Complete Blueprint
by: Allott, Philip
Published: (2021)
by: Allott, Philip
Published: (2021)
Space race : an inside view of the future of communications planning
by: Taylor, Jim
Published: (2005)
by: Taylor, Jim
Published: (2005)
Principles and practice of social marketing
by: Donovan, Rob
Published: (2010)
by: Donovan, Rob
Published: (2010)
Marketing : essential principles, new realities
by: Groucutt, Jonathan
Published: (2004)
by: Groucutt, Jonathan
Published: (2004)
Marketing principles and perspectives
by: Bearden, William O.
Published: (2001)
by: Bearden, William O.
Published: (2001)
The old rules of marketing are dead Timothy R. Pearson
by: Pearson, Timothy R
Published: (2011)
by: Pearson, Timothy R
Published: (2011)
Similar Items
-
Integrated marketing communication
by: Pickton, David
Published: (2005) -
Integrated marketing communications
by: Linton, Ian
Published: (1995) -
Marketing communication : principles and and practice
by: Varey, Richard J.
Published: (2002) -
The handbook of strategic public relations and integrated marketing communications
Published: (2012) -
Marketing communications : a European perspective
by: Pelsmacker, Patrick De
Published: (2004)