PRINCIPLES OF INTEGRATED MARKETING COMMUNICATIONS A MALAYSIA CASEBOOK
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Pulau Pinang, Malaysia :
Penerbit Universiti Sains Malaysia
2022
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| Subjects: |
| Physical Description: | xv, 236 pages : illustrations ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789674615314 |