BLUE OCEAN SHIFT BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renee (Author)
Format:	Book
Published:	London : Pan Books 2017
Subjects:	Market segmentation Marketing > Management New products

Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth by Kim, W.Chan

Published 2017