BLUE OCEAN SHIFT BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

BLUE OCEAN SHIFT BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renee (Author)
Format: Book
Published: London : Pan Books 2017
Subjects:
Market segmentation
Marketing > Management
New products
Description
ISBN:9781509832217

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