APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. (2017). BLUE OCEAN SHIFT BEYOND COMPETING: PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH. Pan Books.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. BLUE OCEAN SHIFT BEYOND COMPETING: PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH. London: Pan Books, 2017.

MLA (9th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. BLUE OCEAN SHIFT BEYOND COMPETING: PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH. Pan Books, 2017.