APA (7th ed.) Citation

Chen, A. (2021). THE COLD START PROBLEM: HOW TO START AND SCALE NETWORK EFFECTS. HarperCollin Publishers.

Chicago Style (17th ed.) Citation

Chen, Andrew. THE COLD START PROBLEM: HOW TO START AND SCALE NETWORK EFFECTS. New York: HarperCollin Publishers, 2021.

MLA (9th ed.) Citation

Chen, Andrew. THE COLD START PROBLEM: HOW TO START AND SCALE NETWORK EFFECTS. HarperCollin Publishers, 2021.

Warning: These citations may not always be 100% accurate.