rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: ROI IN MARKETING
    sub title: The Design Thinking Approach to Measure, Prove. and Improve the Value of Marketing
  name:
    name part: Phillps, Jack J.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Fu, Frank Q.
    role:
      role term: author
  name:
    name part: Phllips, Patricia Pulliam
    role:
      role term: author
  name:
    name part: Yi, Hong
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    date issued: 2021
    issuance: monographic
  language:
    language term: ng
  physical description:
    extent: 330 pages ; 23 cm.
  note: Jack J. Philips, Frank Q. Fu, Patricia Pulliam Phillips [and 1 other]
  note: Includes bibliographical references and index
  subject:
    topic: Marketing
  subject:
    topic: Rate of return
  identifier: 9781260460421
  record info:
    record content source: MBPJ
    record creation date: 220208
    record change date: 20240403142255.0
    record identifier: 0000297320
    language of cataloging:
      language term: eng