ROI IN MARKETING : The Design Thinking Approach to Measure, Prove. and Improve the Value of Marketing

Bibliographic Details
Main Authors: Phillps, Jack J. (Author), Fu, Frank Q. (Author), Phllips, Patricia Pulliam (Author), Yi, Hong (Author)
Format: Book
Published: New York : Mc Graw Hill [2021]
Subjects:
Description
Physical Description:330 pages ; 23 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781260460421