MARKETING STRATEGY IN THE DIGITAL AGE : Applying Kotler's Strategies to Digital Marketing
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey :
World Scientific
2021
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| Subjects: |
| Physical Description: | xxxii, 371 pages ; 23 cm. |
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| Bibliography: | Includes bibliographical reference and index |
| ISBN: | 9789811218385 |