APA (7th ed.) Citation

Witt, G. L., & Baird, D. E. (2018). The gen z frequency: How brands tune in a build credibility. Kogan Page Ltd..

Chicago Style (17th ed.) Citation

Witt, Gregg L., and Derek E. Baird. The Gen Z Frequency: How Brands Tune in a Build Credibility. New York: Kogan Page Ltd., 2018.

MLA (9th ed.) Citation

Witt, Gregg L., and Derek E. Baird. The Gen Z Frequency: How Brands Tune in a Build Credibility. Kogan Page Ltd., 2018.