APA (7th ed.) Citation

Green, J., Antov, D., & Henneman, M. (2018). Optimizing growth: Predictive and profitable strategies to understand demand and outsmart your competitors. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

Green, Jason, Dimitar Antov, and Mark Henneman. Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors. New Jersey: John Wiley & Sons, Inc., 2018.

MLA (9th ed.) Citation

Green, Jason, et al. Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors. John Wiley & Sons, Inc., 2018.