APA (7th ed.) Citation

Kim, W., & Mauborgne, R. (2017). Blue ocean shift beyond competing: Proven steps to inspire confidence and seize new growth. Hachette Book Group.

Chicago Style (17th ed.) Citation

Kim, W.Chan, and Renee Mauborgne. Blue Ocean Shift Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth. New York: Hachette Book Group, 2017.

MLA (9th ed.) Citation

Kim, W.Chan, and Renee Mauborgne. Blue Ocean Shift Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth. Hachette Book Group, 2017.