APA (7th ed.) Citation

Kim, W. C., & Mauborgne, O. (2017). Blue ocean strategy reader. Harvard Business Review Press.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Ocean Mauborgne. Blue Ocean Strategy Reader. Boston: Harvard Business Review Press, 2017.

MLA (9th ed.) Citation

Kim, W. Chan, and Ocean Mauborgne. Blue Ocean Strategy Reader. Harvard Business Review Press, 2017.

Warning: These citations may not always be 100% accurate.