APA (7th ed.) Citation

Michael Parker. (2014). It's not what you say: How to sell your message when it matters most. Perigee books.

Chicago Style (17th ed.) Citation

Michael Parker. It's Not What You Say: How to Sell Your Message When It Matters Most. New York: Perigee books, 2014.

MLA (9th ed.) Citation

Michael Parker. It's Not What You Say: How to Sell Your Message When It Matters Most. Perigee books, 2014.