APA (7th ed.) Citation

Scott, D. M. (2013). The new rules of marketing & pr: How to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

Scott, David Meerman. The New Rules of Marketing & Pr: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. New Jersey: John Wiley & Sons, Inc., 2013.

MLA (9th ed.) Citation

Scott, David Meerman. The New Rules of Marketing & Pr: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. John Wiley & Sons, Inc., 2013.