APA (7th ed.) Citation

Keiningham, T., Aksoy, L., Buoye, A., & Williams, L. (2015). The wallet allocation rule: Winning the battle for share. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

Keiningham, Timothy, Lerzan Aksoy, Alexander Buoye, and Luke Williams. The Wallet Allocation Rule: Winning the Battle for Share. New Jersey: John Wiley & Sons, Inc., 2015.

MLA (9th ed.) Citation

Keiningham, Timothy, et al. The Wallet Allocation Rule: Winning the Battle for Share. John Wiley & Sons, Inc., 2015.