APA (7th ed.) Citation

Gould, R. (2012). Creating the strategy: Winning and keeping customers in B2B markets. Kogan Page Limited.

Chicago Style (17th ed.) Citation

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. London: Kogan Page Limited, 2012.

MLA (9th ed.) Citation

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page Limited, 2012.

Warning: These citations may not always be 100% accurate.