Winning at innovation : the A-to-F model

Bibliographic Details
Main Author:	De Brs, Fernando Trias
Other Authors:	Kotler, Philip
Format:	Book
Published:	London : Palgrave Macmillan , 2011
Subjects:	Technological innovations > Management

Description
Physical Description:	272p. ; 25cm.
ISBN:	9780230343436

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