The New emerging market multinationals : four strategies for disrupting markets and building brands

Bibliographic Details
Main Author: Chattopadhyay, Amitava
Other Authors: Ozsomer, Aysegul, Rajeev Batra
Format: Book
Published: New York : McGraw Hill Companies Inc. , 2012
Subjects:
Description
Physical Description:335p. ; 24cm.
ISBN:0071782893
9780071782890