APA (7th ed.) Citation

Bueno, B. J. (2012). Customers first: Dominate your market by winning them over where it counts the most. McGraw Hill Companies Inc..

Chicago Style (17th ed.) Citation

Bueno, Bolivar J. Customers First: Dominate Your Market by Winning Them over Where It Counts the Most. New York: McGraw Hill Companies Inc., 2012.

MLA (9th ed.) Citation

Bueno, Bolivar J. Customers First: Dominate Your Market by Winning Them over Where It Counts the Most. McGraw Hill Companies Inc., 2012.