APA (7th ed.) Citation

Adams, R. (2010). If you build it will they come?: Three steps to test and validate any market opportunity. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

Adams, Rob. If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity. New Jersey: John Wiley & Sons, Inc., 2010.

MLA (9th ed.) Citation

Adams, Rob. If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity. John Wiley & Sons, Inc., 2010.