The Olympic games effect : how sports marketing builds strong brands

Bibliographic Details
Main Author: Davis, John A
Format: Book
Published: Singapore : John Wiley & Sons Singapore Pte.Ltd. , 2012
Edition:2nd ed
Subjects:

MARC

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245 1 4 |a The Olympic games effect :   |b how sports marketing builds strong brands   |c John A. Davis 
250 |a 2nd ed 
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