Brand atlas : branding intelligence made visible

Bibliographic Details
Main Author:	Wheeler, Alina
Other Authors:	Katz, Joel
Format:	Book
Published:	New Jersey : John Wiley & Sons, Inc. , 2011
Subjects:	Brand name products Branding (Marketing) Trademarks > Design

Description
Physical Description:	144p. ; 23cm.
ISBN:	9780470433423

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