APA (7th ed.) Citation

Pearson, T. R. (2011). The old rules of marketing are dead. The McGraw-Hill Companies.

Chicago Style (17th ed.) Citation

Pearson, Timothy R. The Old Rules of Marketing Are Dead. New York: The McGraw-Hill Companies, 2011.

MLA (9th ed.) Citation

Pearson, Timothy R. The Old Rules of Marketing Are Dead. The McGraw-Hill Companies, 2011.