The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly
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| Format: | Book |
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New Jersey :
John Wiley & Sons, Inc. ,
2011
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| Edition: | 3rd ed |
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| Physical Description: | 367p. ; 23cm. |
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| ISBN: | 1118026985 9781118026984 |