APA (7th ed.) Citation

McKain, S. (2005). What customers really want. Advantage Quest Publications.

Chicago Style (17th ed.) Citation

McKain, Scott. What Customers Really Want. Petaling Jaya: Advantage Quest Publications, 2005.

MLA (9th ed.) Citation

McKain, Scott. What Customers Really Want. Advantage Quest Publications, 2005.

Warning: These citations may not always be 100% accurate.