rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketing accountability imperative
  name:
    name part: Dunn, Michael
    role:
      role term: creator
  name:
    name part: Halsall, Chris
  type of resource: text
  origin info:
    place:
      place term: San Francisco
    publisher: Jossey-Bass
    date issued: 2009
    issuance: monographic
  physical description:
    extent: 450p. ; 23.5cm.
  note: Michael Dunn ; Chris Halsall
  subject:
    topic: Marketing
    topic: Cost effectiveness
  subject:
    topic: Marketing
    topic: Management
  identifier: 9780787998325
  record info:
    record change date: 20100923.0
    record identifier: 0000143299