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The design of business  : why design thinking is the next competitive advantage

The design of business : why design thinking is the next competitive advantage

Bibliographic Details
Main Author: Martin, Roger L
Format: Book
Published: Boston : Harvard Business Press , 2009
Subjects:
Creative ability in business
Creative thinking
Knowledge management
Lateral thinking
Management
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Description
Physical Description:191p. ; 22cm.
ISBN:9781422177808

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