Personality not included : why companies lose their authenticity and how great brands get it back

Personality not included : why companies lose their authenticity and how great brands get it back

Bibliographic Details
Main Author:	Bhargava, Rohit
Format:	Book
Published:	New York : McGraw-Hill Companies, Inc. , 2008
Subjects:	Authenticity (Philosophy) Branding (Marketing)

Similar Items

Becoming real : journey to authenticity
by: Irvine, David
Published: (2003)

LOVE-BASED LEADERSHIP : THE MODEL FOR LEADING WITH STRENGTH GRACE, AND AUTHENTICITY
by: Church, Maria Dr
Published: (2020)

Better make it real
by: Morin, Jill J
Published: (2010)

Personal branding : a new blueprint for building and aligning your brand
by: Rampersad, Hubert K
Published: (2009)

The brand challenge : adapting branding to sectorial imperatives
Published: (2015)

Brand management : co-creating meaningful brands
by: Beverland, Michael
Published: (2018)

The truth about branding : creating brands people love
by: Till, Brian D.
Published: (2009)

Building better brands : a comprehensive guide to brand strategy and identity development
by: Lerman, Scott
Published: (2013)

Launching & Building a Brand for dummies
by: Will, Amy
Published: (2022)

Brand now : how to stand out in a crowded, distracted world
by: Westergaard, Nick
Published: (2018)

Brand intimacy : a new paradigm in marketing
by: Natarelli, Mario
Published: (2017)

Follow the feeling : brand building in a noisy world
by: Wright, Kai D.
Published: (2019)

Brand, meet story : how to create engaging content to win business and influence your audience
by: Levy, Heather Pemberton
Published: (2016)

STOP LISTENING TO THE CUSTOMER : ...TRY HEARING YOUR BRAND INSTEAD
by: Ferrier, Adam, et al.
Published: (2020)

What great brands do : the seven brand-building principles that separate the best from the rest
by: Yohn, Denise Lee 1967-
Published: (2014)

The post-truth business : how to rebuild brand authenticity in a distrusting world
by: Chenecey, Sean Pillot de
Published: (2018)

Brand bible
Published: (2012)

Touch branding ... !! : all that you are touching is branding

Brand storming : managing brands in the Era of complexity
by: Fioroni, Michele
Published: (2009)

Branding
by: Coomber, Stephen
Published: (2002)

DIGITAL BRANDING : A complete step-by-step guide to strategy, tactics, tools and measurement
by: Rowles, Daniels
Published: (2022)

Legacy in the making : building a long-term brand to stand out in a short-term world
by: Miller, Mark
Published: (2018)

The Breakaway brand : how great brands stand out
by: Kelly,III, Francis J.
Published: (2005)

The Ad-free brand : drcrets to building successful brands in a digital world
by: Grams, Chris
Published: (2012)

Making Money Simple : The Complete Guide to Getting Your Financial House in Order and Keeping It That Way Forever
by: Lazaroff, Peter
Published: (2019)

Touch branding
Published: (2010)

The better mousetrap : brand invention in a media democracy
by: Pont, Simon
Published: (2013)

OBD(Obsessive Branding Disorder) : the business of illusion and the illusion of business
by: Conley, Lucas
Published: (2008)

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
by: Vincent, Laurence
Published: (2012)

Married to the brand : why consumers bond with some brands for life
by: McEwen, William J.
Published: (2005)

Brand and branding
by: Abellan, Miquel
Published: (2009)

Big brand theory
Published: (2011)

Brand failures : the truth about the 100 biggest branding mistakes of all time
by: Haig, Matt
Published: (2003)

Convergence marketing : combining brand and direct for unprecedented profits
by: Rosen, Richard G
Published: (2009)

Follow me! : creating a personal brand with twitter
by: Gratton, Sarah-Jayne
Published: (2012)

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by: Rowles, Daniel
Published: (2018)

Experience the message : how experiential marketing is changing the brand world
by: Lenderman, Max
Published: (2006)

Experience the message : how experiential marketing is changing the brand world
by: Lenderman, Max
Published: (2006)

BUILDING BRAND COMMUNITIES : HOW ORGANIZATIONS SUCCEES BY CREATING BELONGING
by: Jones, Carrie Melissa
Published: (2020)

BRAND IT LIKE SERHANT : STAND OUT FROM THE CROWD, BUILD YOUR FOLLOWING, AND EARN MORE MONEY
by: Serhant, Ryan
Published: (2024)