APA (7th ed.) Citation

Bhargava, R. (2008). Personality not included: Why companies lose their authenticity and how great brands get it back. McGraw-Hill Companies, Inc..

Chicago Style (17th ed.) Citation

Bhargava, Rohit. Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back. New York: McGraw-Hill Companies, Inc., 2008.

MLA (9th ed.) Citation

Bhargava, Rohit. Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back. McGraw-Hill Companies, Inc., 2008.